More signs of the end times: Coke, Illy in global joint venture

[Robin Garr]

US: The Coca-Cola Co. teams up with Illy coffee
15 October 2007 | Source: just-drinks.com editorial team

The Coca-Cola_Co. and Illycaffè have signed a global joint venture focusing on the RTD (ready to drink) coffee category.

The companies said today (15 October), that they hope to take advantage of Coca-Cola's distribution network and Illy's brand reputation in an effort to reach the US$10bn international RTD coffee segment as partners.

Coke president and CEO Muhtar Kent said: "We will be able to bring our brand building and distribution expertise together with Illy's premium brand reputation. This partnership demonstrates our commitment to meeting evolving consumer demands while creating additional value for our system, our customers and our shareowners."

Illycaffè chairman Andrea Illy added: "Our R&D and product know-how will join The Coca-Cola Co.'s industrial and distribution infrastructure to develop a high quality RTD coffee."

By Ready to Drink do they mean instant?

[Robin Garr]

By Ready to Drink do they mean instant?

I'm not sure. It appears to be an industry term of art, and I have a horrible feeling it might mean packaged in cans like Coke. I'll try to find out, and report back.

EDIT: Yes. It's prepared coffee beverages sold in cans. BLEAH!

[James Roscoe]

Coffee is crap. What is Illy?

By Ready to Drink do they mean instant?

I'm not sure. It appears to be an industry term of art, and I have a horrible feeling it might mean packaged in cans like Coke. I'll try to find out, and report back.

EDIT: Yes. It's prepared coffee beverages sold in cans. BLEAH!

As we used to say, gag me with...

I may cancel my standing monthly Illy delivery.

Coffee is crap. What is Illy?

What a supremely ridiculous statement.

Oh,well, good luck when you come down with Parkinson's.

Coffee is crap. What is Illy?

What a supremely ridiculous statement.

Oh,well, good luck when you come down with Parkinson's.

Would you please clarify this statement about Parkenson's for me? Is there some suggestions in the medical community that Parkinson's may be a result from drinking coffee?

Coffee is crap. What is Illy?

What a supremely ridiculous statement.

Oh,well, good luck when you come down with Parkinson's.

Would you please clarify this statement about Parkenson's for me? Is there some suggestions in the medical community that Parkinson's may be a result from drinking coffee?

It's the other way around, Karen.
Start here: http://www.positivelycoffee.org/topic_p ... rview.aspx

[James Roscoe]

Coffee is crap. What is Illy?

What a supremely ridiculous statement.

Oh,well, good luck when you come down with Parkinson's.

Hardly any more ridiculous than most things people say here.

Please clarify the Parkinson's statement.

I love tea if that makes any difference. Coffee is one of the few things I find I cannot stand.

Coffee is crap. What is Illy?

What a supremely ridiculous statement.

Oh,well, good luck when you come down with Parkinson's.

Hardly any more ridiculous than most things people say here.

Please clarify the Parkinson's statement.

I love tea if that makes any difference. Coffee is one of the few things I find I cannot stand.

Your limits may not be the definitive answer, James ...check out the site I posted above.

Well my wife should be quite safe from Parkinson's, given the amount of coffee she sucks down daily!

I'm all for it. I can't wait until the whole world has one company, one government, one religion, one everything.

Resistance is futile.

I'm all for it. I can't wait until the whole world has one company, one government, one religion, one everything.

American wine will lead the way...is leading the way???

EDIT: Yes. It's prepared coffee beverages sold in cans. BLEAH!

Canned coffee drinks, hot and cold, have been sold for years in Japan. Some of it is actually quite good, much better than the stuff made fresh at Starbucks.